News and Event
The International media appreciated the Montepulciano d’Abruzzo
Watch the interviews with journalists and bloggers at the Media Trip in Abruzzo wineries in order to discover the surprising wines of the Abruzzo region [leggi tutto]
Vinitaly 2013: the success of the wines from Abruzzo
Great success for the wines of the Abruzzo Region at Vinitaly 2013, thus proving to be an excellence of the made in Italy. A whole territory and its culture have been highlighted in Verona. A lot of compliments arrived from critics, from staff, from audience and from buyers [leggi tutto]
ProWein in Düsseldorf: our DOC wines achieve the German Market
A great success for the wines from the Abruzzo Region at ProWein in Düsseldorf. Their prestige has increased in the German Market, in line with the positive export trend to Germany in 2012. The red wine from the Abruzzo Region has been the protagonist of the various tastings, of the meetings with buyers and of the forum in partnership with “Vinum” [leggi tutto]
The advertising campaign of the Montepulciano d’Abruzzo at the Abruzzo International Airport
Articles on Montepulciano written by the most important European journalists which visited the vineyards of the Abruzzo Region
Excellent results for the media tour organized by the Consortium. Many international journalists visited our Region and they discovered its DOC wines. Interesting articles and reviews on the Montepulciano d’Abruzzo, on other regional high-quality wines, on the territory, on its vineyards and on its wine cellars published in European magazines and websites [leggi tutto]
The Consortium at Vinitaly with Radio 24 and well-known guests
Consortium at Vinitaly 2013 with Radio 24, an exclusive photographic exhibition by Mario Giacomelli and the presentation of the book of Slow Food about the Montepulciano d'Abruzzo [leggi tutto]
Europe meets the Montepulciano d'Abruzzo
Important international wine journalists visited the Abruzzo Region to sample the regional DOC wines and to write about them on European magazines [leggi tutto]
Happy and proud of "my" Montepulciano: Kay Rush again in Abruzzo
«An extraordinary improvement for a well-known wine»: Kay Rush is proud of the Montepulciano d’Abruzzo, of its communication, and of the role that it plays in the world. The journalist, radio anchorwoman and sommeliers, who was in the past the testimonial of one of the advertising campaigns of the Montepulciano, comes back to Abruzzo in order to pay tribute to this well-known regional red wine [leggi tutto]
The international journalistic competition “Words of Wine” is open: rules and deadlines are online
The rules of “Words of Wine” - the international journalistic competition on the wines of the Abruzzo Region - are online: 4 are the expected categories (press, TV and radio, web, photography), 2 are the awards for each category. The works published until August 10th can compete [leggi tutto]
Author Red wine: Montepulciano d'Abruzzo at "Words of Wine"
Journalists at “Gambero Rosso”, “L'Espresso” and the German top magazine “Vinum” consider Montepulciano d'Abruzzo as an excellent wine [leggi tutto]
The Book of Slow Food on Montepulciano d'Abruzzo
Marco Bolasco presented in Milan the important editorial project of Slow Food: stories of courage and values, which are interwoven with the Montepulciano d'Abruzzo wine and its identity [leggi tutto]
International awarded chefs: «The wine of the Abruzzo Region in our restaurants»
Carlo Cracco: a master chef for many masters of wine. And the value of the Montepulciano d'Abruzzo wine increases in the haute cuisine
In Milan, at the presentation of "Words of Wine", the famous chefs Carlo Cracco and Gianfranco Vissani talked about the growth and the value of the Montepulciano d'Abruzzo wine for the extra-regional haute cuisine [leggi tutto]
The Montepulciano d'Abruzzo wine is more and more known and loved according to Mannheimer's research
Renato Mannheimer, curator of the sociological research ISPO (Institute for Social and Political Opinion Research) “Quality wines of Abruzzo: perceptions and market”, established that there’s an ever-growing amount of the Italian people, which consider the Montepulciano d’Abruzzo wine as one of the Italian top red wines [leggi tutto]
Ettore Spalletti: a famous artist for a famous wine
The work of the well-known wordlwide artist Ettore Spalletti was presented during the event “Words of Wine”, at Palazzo Clerici in Milan. This work will be given to the winner of the international journalistic award on wines of the Abruzzo Region [leggi tutto]
The success of the Montepulciano d'Abruzzo wine in Milan
The Abruzzo Region and its Montepulciano wine dominated in Milan during the presentation of the international journalistic award where wine and culture met. The well-known gourmets and experts considered Montepulciano d'Abruzzo one of the top Italian red wines and the Mannheimer's research reveals the increasing appreciation of this wine [leggi tutto]
From MasterChef to Words of Wine: Carlo Cracco is the testimonial of the Montepulciano d'Abruzzo wine
From the Sky TV Channel, Carlo Cracco, the Italian celebrity of the contemporary gastronomy, is present also on the stage of “Words of wine” in order to promote the excellence of the wines of the Abruzzo Region, together with other well-known chefs and prestigious names in European press [leggi tutto]
Words of Wine: the International Journalistic Award will be presented in Milan
On February 12th, “Words of Wine” - International Journalistic Award created by the Consortium in order to promote the wines of the Abruzzo Region - will be presented in Milan: a winning combination between wine and culture, in the presence of well-known personalities of the European Food&Wine [leggi tutto]
Opinion leaders interviewed about Montepulciano d'Abruzzo wine
Franco Maria Ricci, Tim Atkin, Tessa Gelisio and many others: the Montepulciano d'Abruzzo wine has been appreciated by journalists, web managers and by popular television celebrities [leggi tutto]
Enoliexpo: a success for Mid-Adriatic regions
Thousands of visitors, exhibitors from Italy and international buyers: Enoliexpo draws industry's attention to the Regions of Central Italy and to their wines and oil [leggi tutto]
The Consortium will be the sponsor of the exhibition Enoliexpo
From 18th to 20th January in Fermo, innovations and opportunities will be presented for oil and wine producers from Abruzzo Region and from the Regions of the Adriatic coast [leggi tutto]
2012: a successful year for the Montepulciano d'Abruzzo wine
Media attention, the appreciation attributed by the experts, the enthusiasm of the audience: 2012 was a successful year for the Consorzio Tutela Vini Abruzzo [leggi tutto]
The advertising campaign for the Montepulciano d'Abruzzo is on air in Europe
The promotional campaign "A Montepulciano d'Abruzzo pleasure" has been launched in Europe. The Abruzzo par excellence wine obtains an international profile. Its superior quality and its origin, that tells the best made in Italy are its main characteristics [leggi tutto]
Montepulciano d'Abruzzo: an important success at the Amsterdam Fair
The Abruzzo Region and its wines gained a great interest from the buyers from all over the world, which attended the World Bulk Wine Exhibition in Amsterdam [leggi tutto]
Montepulciano, red wine of Abruzzo: the new promotional video is online
Marrucino: international stage for high quality wines of Abruzzo
An international summit for the official presentation of the “A Montepulciano d'Abruzzo pleasure” project: a multimedia campaign for Montepulciano d'Abruzzo wine [leggi tutto]
From the "Marrucino" theatre to Youtube: experts' words are online
Masters of wine and journalists attending the summit in the "Marrucino" theatre talk about Montepulciano d'Abruzzo and its communication campaign [leggi tutto]
Montepulciano d'Abruzzo is known by 9 Italians out of 10
Professor Mannheimer's research reveals that the 90% of Italians know Montepulciano d'Abruzzo wine [leggi tutto]
A Montepulciano d'Abruzzo pleasure: the campaign video
Montepulciano d'Abruzzo on the satellite tv
The presentation of the campaign “A Montepulciano d'Abruzzo pleasure” was shown in CNBC Class tv news – NBC Europe Group [leggi tutto]
2012-2013 Campaign
A Montepulciano d'Abruzzo pleasure.
October 2012 saw the launch of a multimedia campaign in Italy, Germany, Great Britain and Northern Europe, promoting "Montepulciano d'Abruzzo" the region's foremost grape variety.
Professor Renato Mannheimer, the researcher behind the pre-launch statistics, confirmed that the "highly innovative" style was sure to be well-received within the Italian market.
[leggi tutto]
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